SEO & AI Visibility

Solid search engine optimisation: the key to organic visibility

Technical SEO & structured data

Without a solid foundation, every further measure is a fight against windmills. Our technical foundation covers:

• Structured data (schema.org): organisation, breadcrumbs, articles, jobs and more, so Google and AI search understand your content in machine-readable form
• Clean heading hierarchy and semantic HTML, straight from our development
• Core Web Vitals: loading speed and stability as a ranking foundation
• hreflang & internationalisation for multilingual websites
• Indexability, crawl control and clean URL structures

Content & keyword strategy

Content that ranks answers real questions. We research what your target audience actually searches for, structure pages along these intentions and write copy that people enjoy reading and machines reliably understand.

And link building? Link-worthy content and clean technology are the basis. We don’t do active link building, that’s a trade of its own, and we only promise what we deliver.

GEO: visible where the AI answers

More and more people no longer ask Google but ChatGPT, Perplexity or the AI overview and get a single answer instead of ten links. Generative engine optimization (GEO) makes sure that answer quotes your content.

The content does not have to appear out of nowhere: our content creation delivers copy that ranks and sells.

The principle is down-to-earth: AI search quotes content that is clearly structured, substantiated and machine-readable. That’s exactly what we work on: entities and clear definition sentences, quotable paragraphs and lists, structured data as the bridge between SEO and GEO, direct answer formats and monitoring that shows where your brand appears in AI answers.

And the difference to pure GEO consultants: our recommendations don’t end up in a PDF, they go straight into the CMS. Structure, code and content come from one team: good GEO stands on good SEO, and we build both ourselves.

Tracking, analytics & data-driven optimisation

Measurability is the core of every visibility strategy: we don’t rely on assumptions but on solid data. We set up your website’s core tracking ourselves: events, conversions and the reports that show you what works.

And here too, we’re honest: complex tracking concepts and GTM management are handled with partners who specialise in exactly that and bring far more expertise.