The traditional Darbo brand, known for its exquisite fruit spreads, jams, and syrups, has decided to completely redesign its website. We conceived and implemented this project in close collaboration with the creative agency Demner, Merlicek & Bergmann / DMB. The aim was to combine Darbo's traditional brand aesthetic with state-of-the-art technology and offer users an excellent user experience.
Digit-One has perfectly implemented our vision
Digit-One quickly understood our needs and swiftly translated them into an appealing overall concept. We are very satisfied with the result, which has also been very well received by our customers.
Klaus Darbo
Board member @ Darbo
Timeless brand, modern technology: Darbo's digital awakening
The traditional brand Darbo, known for its exquisite fruit spreads, jams, and syrups, has decided to completely redesign its website. We conceived and implemented this project in close collaboration with the creative agency Demner, Merlicek & Bergmann / DMB. The aim was to combine Darbo's traditional brand aesthetic with state-of-the-art technology and offer users an excellent user experience.
A well-thought-out process
Together with the experts from Darbo's marketing team and the creative agency DMB, we took a lot of time for the conception. A careful analysis of the strengths and weaknesses of the previous website was crucial for the success of the project.
Accordingly, user journeys were designed, the structure of the site was defined, and product access was determined to ensure that the new website covered all requirements. Our design team also had to familiarize itself with Darbo's specific, characteristic, and recognizable brand mechanics so that the new website would fit seamlessly into Darbo's other communications.
The challenge
One of the key challenges of this project was Darbo's extensive product range, which had to be made accessible across various markets, each with different offerings. In addition, Darbo's brand communication is very distinctive, and it was crucial to capture this well digitally to create a well-rounded brand experience. A significant advantage of the relaunch was the consolidation of three separate sites: the Darbo B2B portal, the recipe site, and the corporate website with the products.
Design and user experience
The understated design of the new website, underscored by subtle animations and parallax effects at the module transitions, gives the products and categories a light and floating appearance.
The color scheme is bright to further emphasize the lightness of the brand. Since Darbo has a distinctive style, the product images speak for themselves and have been used extensively. To distinguish the B2C area from the B2B area, a “dark mode” in a darker beige is used.
The video module directly in the hero section of the home page provides an impressive introduction to the Darboesque world. The overlapping quick links to the product categories also ensure the fastest possible introduction to Darbo's product range.
Technical implementation
For the technical implementation, we relied on WordPress, supplemented by our customized, extremely flexible, and powerful boilerplate to ensure technical excellence. All technical SEO parameters were optimized to ensure outstanding performance in technical SEO.
Optimized content and user journey
We made the entire product range accessible to both B2C and B2B target groups and translated all content into a fluid user journey. With new content—such as recipe ideas to go with the products or a filterable search function—the entire user experience was optimized, a common thread was added, and the time spent on individual pages was increased.
Consolidation and synergy effects
A key added value of the relaunch was the consolidation of three previously separate websites: the Darbo B2B portal, the recipe page, and the corporate website with product overview.
This integration bundles the traffic of the different user groups and exploits synergy effects between the sites. This not only facilitates product access but also opens up new opportunities to explore content. For example, a product is linked to a type of enjoyment, a fruit, and recipes, and vice versa. For example, users can search for a recipe that includes strawberries. This helps users with a wide variety of goals to experience the content and find what they are looking for, making browsing the Darbo world much more fun.
Market assignments and IP detection
In order to cater to different markets with their respective product ranges, the site is based on a complex logic of market assignments and user identification via IP detection. This ensures that each user sees content that is relevant to them and has an optimal user experience.
Long-term collaboration
Our collaboration with Darbo is long-term and extends far beyond the go-live date, with the aim of continuously updating and developing the website and responding flexibly to organizational and market-specific requirements.
This ongoing collaboration ensures that the website remains up to date and meets changing requirements.
Collaboration with DMB & Darbo
The collaboration between the three parties—DMB, Darbo, and us—went smoothly. Everyone contributed their expertise, communication worked perfectly, and all synergies were optimally exploited. Regular meetings and joint workshops ensured that everyone involved was always on the same page and that the project goals were clearly defined and pursued.
Customer feedback
The new website works very well, and users feel at home in the Darbo brand world. The feedback has been consistently positive, which underlines the successful implementation of the project. Users appreciate the intuitive navigation and the appealing presentation of the products, which invites them to linger and discover more.
A successful step into the digital future
A well-thought-out concept, an innovative technical approach, and a fresh design have taken Darbo's digital presence to a new level. The results speak for themselves: the modernization has not only strengthened the brand but also significantly increased customer satisfaction. This success story shows how crucial it is to invest in the digital future and to rely on competent partners such as Digit-One. Darbo is now well-equipped to continue operating successfully in the digital space in the years to come.
